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What is identity proofing?
Put simply, identity proofing is the process a business undertakes to confirm the identity of a user making an online transaction. But in practice, the process is much more complicated than it sounds.
![How to fast-track identity authentication without sacrificing security How to fast-track identity authentication without sacrificing security](https://nudatasecurity.com/wp-content/uploads/bfi_thumb/dummy-transparent-ptdnuvqr7a05ih7adxfdmb0fa2lsctr7rv7vt3qlgs.png)
How to fast-track identity authentication without sacrificing security
Most businesses with an online presence are aware that their customers expect seamless account creation, login and purchasing experiences.
![Building trust online: Behavioral biometrics in identity verification Building trust online: Behavioral biometrics in identity verification](https://nudatasecurity.com/wp-content/uploads/bfi_thumb/dummy-transparent-ptdnuvqr7a05ih7adxfdmb0fa2lsctr7rv7vt3qlgs.png)
Building trust online: Behavioral biometrics in identity verification
Running a website or web-based services is a bit like hosting a masquerade ball.
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