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Put simply, identity proofing is the process a business undertakes to confirm the identity of a user making an online transaction. But in practice, the process is much more complicated than it sounds.

Most businesses with an online presence are aware that their customers expect seamless account creation, login and purchasing experiences.

Running a website or web-based services is a bit like hosting a masquerade ball.

Customers love online shopping for the convenience, but that doesn’t mean they’re willing to sacrifice the security of their transactions.

Two main scams every financial institution should be aware of this spring — and beyond.