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Offering a good user experience that builds trust is the biggest challenge in today’s digital-first era. As attackers get better at mimicking human behavior and incorporating human workers, many merchants feel it is harder to recognize good users. And to some extent, it is.
Attacks can happen at any point in the account lifecycle: when opening an account, redeeming rewards, adding payment information, making a purchase, and more. Yet, using authentication step-ups like one-time passwords can create frustrations for new and returning online users and lead to cart abandonment. And no one likes cart abandonment.
Attacks can happen at any point in the account lifecycle: when opening an account, redeeming rewards, adding payment information, making a purchase, and more. Yet, using authentication step-ups like one-time passwords can create frustrations for new and returning online users and lead to cart abandonment. And no one likes cart abandonment.
Change the way you look at your traffic with NuDetect. Our solution helps you validate the user without unnecessary step-ups and mitigate threats with behavioral and device insights. By solving for different use cases across the eCommerce customer journey, we help you put the focus – and the trust – back on your good users.
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