Industries
Merchants and eCommerce
Trust good users with behavioral and device insights
The digital economy runs on trust
Offering a good user experience that builds trust is the biggest challenge in today’s digital-first era. As attackers get better at mimicking human behavior and incorporating human workers, many merchants feel it is harder to recognize good users. And to some extent, it is.
Every touchpoint presents a challenge
Attacks can happen at any point in the account lifecycle: when opening an account, redeeming rewards, adding payment information, making a purchase, and more. Yet, using authentication step-ups like one-time passwords can create frustrations for new and returning online users and lead to cart abandonment. And no one likes cart abandonment.
Every touchpoint presents a challenge
Attacks can happen at any point in the account lifecycle: when opening an account, redeeming rewards, adding payment information, making a purchase, and more. Yet, using authentication step-ups like one-time passwords can create frustrations for new and returning online users and lead to cart abandonment. And no one likes cart abandonment.
Focus on what matters
Change the way you look at your traffic with NuDetect. Our solution helps you validate the user without unnecessary step-ups and mitigate threats with behavioral and device insights. By solving for different use cases across the eCommerce customer journey, we help you put the focus – and the trust – back on your good users.
Results in numbers
76%
of consumers are more likely to recommend a brand because of the experience
86%
of eCommerce consumers are trusted and deserve to be treated as such, with lower friction
92%
of consumers expect a fast, frictionless and trustworthy online experience
A solution for every challenge
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