Gymnastic move, upside down splits

User experience – a delicate balance?

Gymnastic move, upside down splitsCustomers expect streamlined and easy online experiences. A little friction is okay — most people don’t object to typing in their password every once in a while. But when companies start layering on security steps like one-time passwords and security questions, customers can get frustrated quickly. Strong online security is important, especially with sophisticated attacks on the rise. But it shouldn’t come at the cost of user experience. To protect users’ accounts and data without relationship-damaging levels of friction, you

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