SECURING ECOMMERCE STUDY
Do consumers trust online payments?
Whether they realize it or not, merchants are on the hook for keeping their customer’s transactional data secure. In this study, in collaboration with nudata, PYMNTS surveyed 2,368 U.S. consumers to learn how attitudes towards data security have shifted since the start of the pandemic, how this affects online retailers, and what merchants can do to meet rising security demands.
A peek inside the study:
- 65% of consumers would abandon an online retailer after a single data breach.
- 48% of consumers are more worried about data security now than before the pandemic.
- 59% of consumers require a guarantee of personal data protection to consider purchasing from merchants.
In collaboration with