NuData Team at RSAC17

RSA Conference Takeaways

RSA Conference Takeaways
Key notables from the RSA 2017 Conference

By Robert Capps, VP of Business Development, NuData Security

NuData Team at RSAC17
 

A few days have gone by since RSA and it’s given me a chance to reflect on this year’s conference and process many of the conversations and impressions from the conference.

In previous years, the conference buzz surrounded one or two main challenges, and this year we had some high profile challenges pulling discussions in many different directions. IoT and Malware were getting a lot of focus by certain vendors and attendees, but so were endpoint security innovations with a much higher degree of awareness on the business value of improving customer-facing security experiences than I’ve seen in the past.

There was no doubt that the NuData booth was busier than ever, and we could have doubled our small contingent who handled a much higher than anticipated level of interest in our passive biometrics and behavioral analytics offering!

RSA reports that it experienced record attendance this year of 43,000 attendees. It warmed my heart to see so many students at the show. The RSAC Security Scholar program brought in over 600 students to attend over 50 sessions, and it was obvious from my interactions with many of these bright kids that they will contribute much to the field once they begin their careers. That so many students are interested in our field signals a healthy industry that is growing and replenishing its brain trust.

Innovation was another key theme and what struck me was that this growth is coming from new acquisitions and partnerships in the industry, with several companies announcing new mergers and product pairings. With fewer new companies and startups coming to market we may be starting to see a growing maturity in the industry that is entering a consolidation phase, and there is a lot of excitement to see how established products will evolve.

After many (many!) meetings and productive conversations with our clients and potential customers, I noticed that our conversations are maturing too. We no longer have to talk about how breaches feed the scourge of fraud. Everyone gets it now. We’re not pounding on the basics any more. We’re having conversations about how to innovate and authenticate consumers strongly in a world where so much consumer data is compromised that static methods of identification are no longer enough. We know that we’ll always need walls, but it was refreshing to talk to so many folks who knew of NuData and were coming to us with questions about how to add behavioral elements to their identity verification framework.

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