Organizations to tap into behavioral biometrics to deliver greater safety and security
Mastercard and du partner to usher in a new era of payments experiences and security across the Middle East and Africa.
DUBAI, UAE – 27 February 2018: Underlining its continuing commitment to innovation, Mastercard, a leading technology company in the global payments industry, has signed a Memorandum of Understanding with du, from Emirates Integrated Telecommunications Company (EITC), to examine how the company’s pioneering NuDetect solution can deliver safer, more seamless payment experiences for smartphone users across the Middle East and Africa.
NuDetect uses machine learning to analyze “passive biometrics” like how a person types, holds their phone, moves their mouse or where they use their phone, to anticipate and prevent fraudulent card-not-present transactions, which includes e-commerce payments. The process to verify the user and occurs without introducing any friction or interruption in the transaction.
Gaurang Shah, Mastercard, Senior Vice President, Digital Payments & Labs, Middle East, and Africa, commented, “In today’s connected world, studies indicate that developing a smoother user experience is a top priority for more than 90% of merchants when evaluating their approach to transactional security. Against this backdrop, it is crucial to ensure that frictionless consumer journeys are balanced with robust authentication. Our NuDetect solution addresses these concerns by deploying innovative data analysis to deliver seamless and safe digital interactions. We are pleased to partner with du to introduce this cutting-edge product, which will bring increased confidence to every transaction.”
Anthony Shiner, du, Chief Digital Lifestyle and Innovation Officer, said, “At du, our commitment to offering customers fast and convenient interactions plays an important role in our ongoing success. Our partnership with Mastercard will enable us to further streamline the payment journey for consumers across a variety of touchpoints while maintaining the highest levels of transactional security. We are excited to explore the tremendous potential of NuDetect, and look forward to a long and fruitful collaboration.”
nudata Security is a Mastercard company. It helps businesses identify users based on their online interactions and stops all forms of automated fraud. By analyzing over 350 billion events annually, nudata harnesses the power of behavioral and biometric analysis, enabling its clients to identify the human behind the device accurately. This allows clients to verify users before a critical decision, block account takeover, stop automated attacks, and reduce customer insult. nudata’s products are used by some of the biggest brands in the world to prevent fraud while offering a great customer experience.
Eskenzi PR for nudata Security, a Mastercard company
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