Mastercard to leverage NuData behavior analysis for untapped African payments market

January 17, 2019 —

Nearly 95 percent of transactions in Africa are made in cash, and Mastercard General Counsel Tim Murphy said on a recent visit to Nairobi, Kenya, that security enhancements provided by NuData’s flagship product NuDetect improve the company’s ability to prevent payment fraud in the largely untapped market. 

The use of behavioral analytics is a whole new game changer in the way payments fraud can be detected and deterred and since the security of customers is the ultimate concern for shoppers and merchants, we hope to capture a significant chunk of this untapped market.

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