NuData at Finovate 2018

Trusted users often get interjected on a new device, location or IP. NuData’s universal identity solution shifts the way the industry understands the concept of device identification technology. Instead of binding a single device to an FI account, this solution builds a signal that tracks the identity of not only one but many users. The data from multiple devices and each user’s inherent behavior and passive biometrics are tied back to one identifier that is allowed into the FI account. Trusted identifiers that can include more than one individual help companies reduce unnecessary friction while providing a better customer experience.

Trusted users often get interjected on a new device, location or IP. NuData’s universal identity solution shifts the way the industry understands the concept of device identification technology. Instead of binding a single device to an FI account, this solution builds a signal that tracks the identity of not only one but many users. The data from multiple devices and each user’s inherent behavior and passive biometrics are tied back to one identifier that is allowed into the FI account. Trusted identifiers that can include more than one individual help companies reduce unnecessary friction while providing a better customer experience.