In any relationship, the word “trust” is a promise, an assurance that a relationship is strong and reliable. To a consumer, trust means that they will receive the goods or services they’ve purchased, in the timeframe and of the quality that the seller has promised.

Trust has also become a singularly important word to merchants, financial institutions, e- and mCommerce vendors, and others transacting digitally.

The trust-as-currency movement is the inevitable response to the continual waves of compromised static data such as passwords, Social Security numbers or credit card data, and the resulting growth in online fraud.

NuData’s insight lets merchants and financial institutions stop fraud before it begins, and enhances the good customer’s experience and loyalty to the brand.