Fraudsters create falsely favourable reviews and opinions about a company or product in order to boost their sales. As the web becomes more ‘social’, rating abuse can damage your web-service or brand.
Let’s take a look at the main reasons why ‘black-hat marketeers’ do this:
1. App or Product Visibility In Top Lists
The web increasingly revolves around concept of crowd theory. The more people “like”, rate, buy, download or any other interaction – the more likely that other people will do the same. This is as much about predicting what people want as it is influencing what people do.
Why is this a problem? Brand image and reputation. People are always looking for new apps, new music, the next big thing. If your website or service becomes known for renowned for recommending low quality, spammy or even malicious products – customers will go elsewhere.
As websites become more social, this problem becomes more prevalent.
Whilst it’s a bit passé now, some people still try the simple tactic of posting comments on a website that contain a link back to their website, the more links that point to that website, the higher it will appear search engine listings.
There’s a twist – Many search engines are becoming wise to this and will become suspicious of websites who have thousands of links back to another website. They become flagged as ‘link farms’ which are penalised, demoted or even removed from search engine results.
Don’t let your website become a link farm.
Considering a discreet behavioral analytics solution is advised. Fraudsters use multiple techniques, such as Account Creation then leaving the account dormant, to repeating similar behaviours, such as creating a new account and leaving a review for the same book.
Whether fraudsters use tried and tested techniques or are changing their methods, NuDetect’s machine learning allows for piece of mind and ultimate customer trust in your brand. Don’t allow “black hat marketers” to damage your customer’s loyalty.
Contact us to find out how we can help protect your customers.