Airport security

Good Customers Get a Free Pass, for Real

Good Customers Get a Free Pass, for Real.

The one thing that has always bothered me about airport security is how general it is. It doesn’t matter how often we fly or how many times we’ve been patted down; unless we have a “Nexus pass” and can breeze on through, we’re that schmuck kicking off our shoes and being subjected to the same experience as all the other schmucks at the security gates. And yes, “schmuck” is exactly how it makes you feel!

The same is true for our security experiences online. The password or active biometric lock isn’t too picky about who’s trying to pass through. We’re all expected to go through the same old security protocols online as at the airport, and the sad thing is that they don’t actually work all that well. They can even make us personally and sometimes professionally more vulnerable in the process, let alone making us feel the “schmuck” factor.

If we could somehow measure risk in terms of who the customer is beforehand, then, in theory at least, we could apply different security based on the customer’s risk profile and provide different security experiences for different customers. High risk customers get the pat down and the good folks (like us!) breeze right on through – perhaps for us good frequent flyers, added perks? At least, that’s the idea.

Much like a NEXUS card (without the lengthy application process), NuData offers its clients the tools that detect (with a high degree of confidence) which of their customers deserves to pass right on through the gates, and which customer requires another level of intervention. And, that knowledge is gained well before the customer even arrives at the security gate.

We all perform behaviors every day that are unique to us in how we interact with our devices, software and online. Our behavioral biometrics identify risky vs good customers or online interactions based on each of these common every day behaviors. Using passive biometric data accumulated over time, NuDetect establishes a set of confidence scores for the customer based on what it knows about this user. Clients and gatekeepers can then take a variety of appropriate actions based on these scores such as; allowing a high-score to pass through – perhaps providing added value incentives, intervening with step-up or two-factor authentication, or blocking access altogether.

The end result of this technology is that good customers can be provided with a deluxe frictionless (schmuck free) experience, essentially passing through the security gates sometimes without even knowing they exist – the ultimate Nexus pass. Whereas, higher risk customers, or customers behaving out of the typical norm (for them) can be identified and flagged for a higher level of intervention appropriate to the risk.

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