PYMTS | June 23, 2021 – After countless data breaches and hacker attempts on their personal data, consumers are pretty well fed-up with the problem and have taken on a zero-tolerance stance.
The recent PYMNTS and NuData Securing eCommerce study found that consumers take data theft and fraud so seriously that nearly two-thirds (65 percent) of all eCommerce shoppers report that even a single instance of personal data theft would cause them to almost never choose to shop with the merchant responsible.
“The way we pay needs to keep pace with the way that we live and work and do business and what we’ve become comfortable with and is intuitive to us,” says Chris Reid from Mastercard. “For example, we’ve got a range of passive biometrics and we are consistently looking at new ones.”
For the complete interview, visit Mastercard: Digital Identity Aligns Security With Consumer Experience