March 19, 2019 — Many consumers feel like they are doing a physical workout instead of just completing a transaction online. Do ten clicks of this, create a new account, answer security questions – what is the name of your pet, put your credit card information in again, watch the screen freeze and start over.
“The challenge in the digital online experience when it comes to security, is that all customers are treated the same. Unlike a shopping experience where past experiences are taken into account when it comes to security, it is more like a one size fits all proposition”.
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