Tech Week Europe: 9 Tips To Ensure A Painless, Profitable Black Friday

November 20, 2015 — 9 Tips To Ensure A Painless, Profitable Black Friday

  1. Keep your customers out of the in-store bedlam and safe online. For e-tailers that use behavioural analytics and passive biometrics, and who know their genuine good, trusted users, give them added discount or lessen their authentication rules – make them VIPs for the day!
  2. Don’t look for the needle in the haystack; focus on all that good hay instead! Passive biometrics and behavioural analytics lets you focus on the good users, the ones driving your business. Fraud will reveal itself.
  3. Don’t overlook gift cards! Guessing gift card numbers or cycling through many gift cards is a sign of fraudulent activity. Treat them like you would any other payment method.
  4. Watch out for “aged” online accounts that have never been used before suddenly become active. Cybercriminals are patient, and create accounts that sit dormant waiting for the perfect time to strike! They could have been planning this day for a long time.

To see the full article at Tech Week Europe, click here.