PaymentsSource: Biometrics and behavior analysis are needed to unmask fake identities

April 24, 2017 — Biometrics and behavior analysis are needed to unmask fake identities

Lisa Baergen, director at NuData Security, guest writes this PaymentsSource article discussing the power of biometric and bahavioral analytics in order to unmask fake identities online.


It could be a scene right out of Mission Impossible. You go online and buy consumer information on the Dark Web and then craft a new identity that can be positively verified, complete with authentic banking credentials and the world is now yours for the taking.

But it’s real. The creation of synthetic identities (fake identities), grew by 42% in the fourth quarter of 2016 according to ACG data.

While organizations are not able to cross-check accounts with Social Security numbers, a new approach to authentication has to be employed, whereby identity isn’t tested online solely using a single factor such as a password, two factor authentication, physical biometric or any other single data point. Instead, the verification should use multiple factors that are combined and analyzed to give a complete risk assessment of the user, even if the hacker presents legitimate credentials.

For the complete article, go here.