July 18, 2017 — Mastercard’s Buys in to AI with Brighterion
Mastercard, Inc. recently entered into an agreement to acquire leading software company, Brighterion, Inc. This acquisition aims at expanding its suite of capabilities to deliver enhanced customer experience and security.
Brighterion is famous for its artificial intelligence offering, which is a crucial component for delivering consumer convenience along with ensuring security. This advanced technology captures information from every transaction that helps in making more accurate fraud decisions.
Brighterion, via its unique Smart Agent technology, is expected aid Mastercard’s advanced suite of security products already using artificial intelligence. Both the companies look forward to delivering greater accuracy and a new element in managing risks and protecting consumers.
Mastercard has always remained focused on inorganic growth as part of its long-term strategy. Recently, the company completed two buyouts of VocaLink and NuData Security. Both the deals have substantially complemented the company’s efforts to participate in new payment flows and enhance its safety and security offerings.
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