March 18, 2019 — With the constant flow of customers coming into stores and checking out at merchant websites, how do merchants know that a customer is legit or fraudulent? In the world of e-commerce, credit card issuers are taking steps on behalf of merchants to validate shoppers’ payment credentials amid threats of fraud and identity theft. According to Don Duncan:
“Retailers, merchants, and issuers, they’re all challenged with how to identify whether it’s a real user logging in or is it somebody impersonating that user trying to commit fraud.”
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