Lisa Baergen, Director at NuData, comments on a report issued yesterday by Engage Customer disclosing that a survey conducted by the UK’s Cyber Aware campaign has revealed that youngsters are more likely to lose their sensitive data to cyber criminals because of poor password hygiene practices.
It is incumbent on banks and online retailers to help protect customers by correctly identifying them online with high confidence even if their credentials, passwords, and devices are stolen. Next-generation technologies such as passive biometrics combined with behavioural analytics accurately identify consumers by their behaviour. Cutting-edge intelligence helps companies understand and verify their users before they become victims of fraud.
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