Cantech Letter: Vancouver’s NuData Security Looks To “Unconscious” Behaviour Analysis to Foil Online Fraudsters

April 17, 2015 — Cantech Letter: Vancouver’s NuData Security Looks To “Unconscious” Behaviour Analysis to Foil Online Fraudsters

Ryan Wilk, our Director of Customer Success, spoke with Cantech Letter columnist Terry Dawes to discuss how NuData Security stands apart from competitors by focusing on behavioral biometrics.

Vancouver’s NuData Security uses the phrase, “Account takeover is the new credit card fraud,” to describe the ever changing world of online security threats.

In response, NuData Security has developed a means of behavioural analysis that aims to flag hacking in real time or even preventively, with the aim of, according to NuData director of customer success Ryan Wilks, “helping the merchant to not just stop fraud, but become predictive of what will become fraud.”

Much like a virus reacts to a vaccine, hackers develop new ways to penetrate security systems as the old methods become ineffective. Shifting tactics is just one way that hackers have become more sophisticated in their efforts to stay ahead of detection efforts.

What’s striking about the world of online hacking today is the businesslike approach taken by bad actors: working out of office space, using cloud services, automating processes and measuring ROI in an effort to maximize effectiveness. Today’s hackers are not smash and grab artists, but sophisticated actors employing the same kind of intelligence and efficiency that the average entrepreneur brings to building a legitimate business.

For the full, in-depth interview, head over to Caltech Letter’s website here.