What Fraud Detection Can Learn From Marketing
In our last installment, we walked through the reasons why retailers have so far focused almost exclusively on the point of sale when it come to fraud detection. Instead of making a snap-decision based on which transactions fit into a broad category based on simplistic location-based rules, we need to shift our focus to when the account is created in the first place. And it all comes down to intelligence gathering. Not Just For Retailers Typically, before a user makes …